179 WP-Tonic: WP Shout and the Business of WordPress Tutorials

The crew from WPShout (Fred Meyer, David Hayes, Alex Denning) joins us to talk running a WordPress tutorial site, the state of WordPress education, how WPShout supports their agency Press Up.

Also, the launch of the second edition of their course, Up and Running: A Practical Guide to WordPress Development.

Be sure to check out their boutique WordPress agency, Press Up:


Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.

Head over to and use the code WPTONIC33 at checkout for your discount.


Table of Contents for Episode 179

0:00 Podcast intros.
2:52 How did each of the WP Shout members get into web development?
5:51 What is the origin story for WPShout?
9:40 Is there value in having a voice in the WordPress ecosystem, even if it doesn’t bring in work directly?
11:41 What was the initial business plan for WPShout? And how did that change over time?
14:34 Is there still a big need for WordPress education?
17:01 What effect has concentrated marketing had on the recent success of WPShout?
18:47 When it comes to marketing their agency Press Up, what has changed over the years?
22:24 What are the key ares that beginners struggle with to learn WordPress? Understanding scope and other programming concepts.
34:24 How is JavaScript changing WordPress? Will PHP remain relevant in WordPress? How do JS frameworks integrate in WordPress?
41:52 What are some things WPShout would like to see covered in WordPress education? Who do they recommend?
48:00 Podcast outros.


Links mentioned during the show:

WP Hacks

How to Migrate your Site to a New Host with All-in-One WP Migration

Data From Theme Reviews Shows Authors Need More Education on Developing Secure WordPress Themes

Carl Alexander: The Man in the Arena

Josh Pollock on Torque.io

JavaScript for WP

Making Your First WordPress Plugin

Engine Hounds

WordPRess REST AI – Josh Pollock


Find bonus content for this episode on the WP-Tonic website:


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WP-Tonic is both a WordPress maintenance and support service, and the publisher of a weekly WordPress business podcast.

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